A useful post on author branding to help authors stand out in the entire online market space
‘A type of product manufactured by a particular company under a particular name.’ (Oxford Dictionary)
‘An identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others.’ (Investopedia)
Brand creates an awareness, recognition and appreciation. It is the way people are made to feel about the person/company and product.
Note: Though there may be some overlap, Author Brand should not to be confused with Author Platform. See previous article: What is an Author Platform?
In other words; what the author hopes to achieve through branding themselves. (Not as painful as it sounds – no hot iron burning into flesh.)
Their brand should:
- Present a picture, perception, identity, etc. specific to themselves.
- Distinguish what makes them unique and different to other authors.
- Demonstrate value.
- Inform audience of goals and objectives.
- Set expectations.
Branding is, in essence, the author’s promise to…
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