Author Branding Tips #1: No Engagement is Better Than Fake Engagement

No Engagement is Better Than Fake Engagement

I recently came across authors who probably felt that it is okay to tag their friends in social media every single day in the posts they publish, drop snippets of their book and links to their Amazon site as comments under their friends non-book related posts, and comment in an unengaging way with their friends probably with the hope that it enhances their author branding.

Guess what? It is not going to help people notice you. I think, in order to stop getting overwhelmed with the needs to comment excessively, one should narrow down their focus, and try engaging with people whose posts you genuinely like.

It is also a part of your journey in creating your very own tribe of readers.

What is your thoughts on this?

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