Authors are the most courageous, talented, creative, passionate people I know, and trust me, I know A LOT of authors! Somehow these remarkable qualities seem to mutate into a new DNA, like cancer cells, and turn brilliant author minds into backward thinkers when it comes to marketing. I do understand. Marketing is one of those scary places, but the bottom line is the bottom line … sales, or the lack thereof. Authors must market, and this daunting task has split authors into factions and made a lot of them toss up their hands in defeat.

There’s no need for all the drama. Marketing is simple. You locate the unique hooks in your book. You find people who love those unique hooks. And you make them aware of your book. See, simple! But sometimes it’s too simple and authors, being the amazing thinkers they are, tend to complicate it and make…