I have been wanting to discuss about this topic for a while now… and I finally got around to put my thought in some kind of order to make my usual rambling more understandable… I hope… Anyway, all of this is besides the point which is how much a pre established concept can affect our enjoyment and ultimately our reviewing of a book…
What I mean is… how a book cover, an author’s blurb, a clever tagline or one that links the book with a popular show or another similar book… In laymen’s terms a marketing strategy can make or break a book. (at least according to me)
We have seen this phenomenon a lot with how Romance novels are now being “packaged” in order to reach a wider audience — the so hot right now illustrated cover — Which is a great idea because it makes it easier to relate and they are cute and fun covers that call to us (the target audience)…
However, here’s where I think the problem resides… what happens when these cute and fluffy covers don’t match the inside of the book… Let’s be honest when we see these types of covers our mind makes the connection to happy and light and funny, right? What happens when the book is anything but that… like for instance the good luck charm by Helena Hunting or even Meet Cute also by Helena Hunting. Both are good books (in my opinion) but the covers portrait something that the books are not… they are a little more heavy than expected…
So, does that affect our actual opinion on the books… in a way it does… maybe we won’t say…
This is an excellent post by Nicholas C. Rossis. I have to say that the reason why we focus on author branding and video marketing (especially live interviews) is to enhance the engagement between authors and readers.
This is a guest post by Ryan Aslatt. Ryan is a web strategist and blogger. He currently works at Web Design Agency WebAlive. He is used to writing well-researched articles that readers will find insightful, engaging and highly informative. I’m still figuring out how to use video for my book marketing, let alone LIVE video. So, […]
I believe that the first thing you should decide on is how you would like people to perceive yourself as an author. Create a brand for yourself. Align your marketing goals with what you aim to achieve as an author. Creating your own newsletter and a blog helps in identifying your very own tribe of readers. The post below outlined some of the platforms that can help you achieve your marketing goals.
by David Gittlin Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process. The second step, creating an attention-getting book cover, offers its own unique set of challenges. However, the most intimidating and difficult undertaking, to most authors, is the third step—marketing. The word strikes terror in many […]
Randy Kay is CEO of PACEsetters, a human development firm with diverse clients, including Fortune 100 companies and Christian organizations, and chairman and CEO of TenorCorp, a strategic development firm that has launched several companies. Kay has written for Forbes and the Wall Street Journal and is sought after for interviews by national broadcasting networks, having trained over one million people and coached leaders throughout the world. His breakthrough research on thriving in life spanned several decades, and uncovered practical ways to overcome trials and attain God’s purpose for one’s life. He lives in Carlsbad, California.
1. Tell us about your book:Be Prepared to Meet the Author of Love
Dying to Meet Jesus is about a child in trouble . . . financial stress . . . broken relationships . . . and in the book I try answering the question as to if it possible to find God’s heart when barriers seem to stand in the way?
We all face difficult times when we struggle just to keep looking up. For me, the challenge was extreme: I died. But at that juncture I met God and was restored to a life of joy he had never thought possible.
2. You were an agnostic at some point in your life.
I spent most of his adult years as a devout agnostic. Then one day, after an accident that ended my life, I met the One I had sought to disprove. From that time, though many challenges lay ahead, mysense of emptiness was transformed into genuine joy.
Through my own and many other stories, I demonstrate not only that God is present when we need Him, but that our trials can actually lead us to true intimacy with the One who loves us beyond all measure.
3. What kind of reviews are you getting for Dying to Meet Jesus:
“Randy expresses the heart of Christ in a compassionate way few can deny.”–DR. JIM GARLOW, New York Times bestselling author
“Randy Kay explains how we can draw closer to God as He uses brokenness to draw us closer to Him. It all adds up to one compelling book that carries tremendous weight.”–PASTOR TOMMY BARNETT, author; co-pastor, Dream City Church
4. Tell us about yourself:
I am CEO of PACEsetters and chairman and CEO of TenorCorp. I have written for Forbes and the Wall Street Journal. Our team’s breakthrough research on thriving in life spans several decades, as we uncovered practical ways to overcome trials. I have also authored six books, been a CEO of a biotech and media company, and an executive for a Fortune 10 company. I am an ordained Christian minister as well.
The book blurb:
Where is God when my suffering seems never-ending? Can I really find joy in this fallen world? This powerful book confronts these questions with stories of the author’s near-death experience, a daughter’s suicide attempt, mental illness, and numerous other gripping stories that demonstrate not only that God is present when we need him, but that through our trials we can find true intimacy with him.
Author Randy Kay recounts how, as a former devout agnostic, he survived a near-fatal accident while searching for the truth–and when he met the One he sought to disprove, his journey changed from a life of extreme trials into one of genuine joy. In these pages, Kay offers his testimony to show readers how God uses suffering and brokenness to build an intimate and indestructible relationship with him, while breaking down barriers and ushering the reader into an authentic relationship with the Author of love.
I’m always obsessed about reading on author branding because that is the single most important aspect that would decide how your books sell in the market. Listen to this podcast if you’d like to attact your very own tribes of readers.
It’s 2020 and I’ve already done something wild and new! Listen to the Phoenix Fiction Writers Podcast Episode 25: The Ins and Outs of Author Branding Being a guest on the Phoenix Fiction Writers podcast was a whole new experience, but branding is a topic I’m always happy to talk at length about. I […]
As an avid reader, I’ve spent my fair share of time poring over book reviews on Goodreads. And yet, in all the hours I spent with my head buried in a book, fantasizing about the idealistic world of Enid Blyton, the thrill of a fast-paced Agatha Christie, or the magnanimity of Jane Austen’s Georgian society, never did I imagine myself having an author page of my own.
But as they say, what’s meant to be, will be. Life, in a disarming way, will sometime prod you and nudge you until you are on the path to your inner calling. And so, here I am.
It brings tears to my eyes to announce that my first ebook “From Stressed to Sorted’ is now available for purchase on Amazon. That this is a huge milestone for me goes without saying. It is dedicated to my Ma, who was very much involved in…
If you are self-published or if you are poorly represented by your publisher, you should definitely be concerned on how your book and YOURSELF are being marketed in the industry, no matter if you are introverted or if you hate sales.
Read on to learn how we, as authors, can overcome these challenges.
by Lauren Sapala By and large, the biggest problem I run into with struggling authors is the challenge they have around marketing themselves. I hear a lot of different reasons for this: “I’m too introverted.” “I hate anything that has to do with sales.” “I don’t want to be fake or phony,” etc. […]