Latest stats show the world’s total population at 7.3 billion. And over half of them – 51% – own smartphones that could be carrying our ebooks.

A quarter billion people have started using the internet for the first time just in 2015. 300 million people around the world have used social media for the first time this year. In almost every case that has been driven by globile – that is, global mobile.

And the growth rates are accelerating, not slowing.

The scale of our potential global readership is simply staggering, and growing literally by the day.

Obviously its not quite that black and white – not all smartphone users are actually connected to the internet, fewer still will be readers, and fewer still of those will actually be able to access our ebooks even if we have the best possible distribution.

But when we start talking numbers on this…