Big Bang, Inflation, Steady-State (Marketing Strategies)

chrismcmullen

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BOOK MARKETING STRATEGIES

One of the main book marketing strategies that I see focuses around a Big Bang.

Yet a book marketing strategy that focuses more on consistency may have better long-term potential.

There are benefits and disadvantages of each, which depend on the nature of the book and author.

And recent changes in the dynamic book publishing environment impact the decision for how to market.

BIG BANG

The Big Bang book marketing strategy focuses on driving as much traffic as possible to the book’s product page over a short period of time.

Pre-marketing and buzz-building are amped up for a powerful book launch with several early reviews and many early sales.

BookBub and related promotions are utilized to revitalize sales with additional Big Bangs throughout the year.

Email lists for a newsletter and online followings are grown to launch the next book with a Bigger Bang.

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