I personally feel that the more invested you are in the branding and marketing process of your book and yourself as an author, the more people you’d sell your books to. I must agree with some of the points put forth in this article as well!

by David Gittlin Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process. The second step, creating an attention-getting book cover, offers its own unique set of challenges. However, the most intimidating and difficult undertaking, to most authors, is the third step—marketing. The word strikes terror in many […]
Can the Cold Case of Book Marketing Be Solved? — A Writer’s Path