This book came along for me at just the right time. I’m getting ready to publish my first book and while I had heard about author branding before, I’ve never studied it.

In her simple straight forward way, Ms. Hall explains the various ways an author can use archetypes that match her own personality to create the persona she wants to put forward to her fans. Then she helps the reader find the ways to enforce that persona on social media and in personal appearances.

This is not a long read, but engages from the beginning and slides you along with her. From telling about the points to relating her good and bad experiences in her career to asking you questions that make you think about what you just read and how to put it to work in your life.

Five Stars, a must add to your Writing Craft library…