An excellent post that elaborates the benefits of focusing on author branding!
International Book Promotion focuses on author branding by encouraging authors to leverage the power of video marketing!
Personal Branding for Authors: A Simple Definition
Personal branding can be a vague term…
It isn’t just a website, a font choice or a clever tagline. It’s a blend of your skills, talents, values, interests, and beliefs reflected through your writing, online presence, and offline interactions.
For authors, it’s often a mix of professional and personal branding which includes what you do, why you do it and who you do it for.
It’s also an indicator of your value to your readers, industry professionals, influencers or other key players in your topic area or genre.