July YA Author Interview Answer #12 “How do you market and brand yourself as an author?”

How do you market and brand yourself as an author?

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Hello everyone! We are behind schedule for the July author interview as we had difficulties to get the last three authors to send in their answers and we had to find new authors to replace the three authors who had signed up earlier for the interview. Nevertheless, I am happy to finally be able to publish the answers from all of them for the interview series.

It’s time to reveal the answers for all 12 questions answered by 12 author participants in the July Group Author Interview, in the 12 genres, 12 authors, 12 months and 12 questions series! Thank you for the support from the 12 Young Adult authors who have participated in this group author interview.

If you are an author and would like to participate in our upcoming interviews, check out this link, sign up and get your fans to ask their questions to the participating authors! The goal of this author interview is to increase the engagement between readers and authors, and to expose authors to new group of readers.

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So, the 12th question is “How do you market and brand yourself as an author?”

1) Author #1: Jesse Frankel

Great question! I brand myself as an author who takes the side of the underdog, the outsider, the geek, in the YA/teen world. Lots of young people can identify with not always being part of the crowd. I think they’d groove to what I write. As for marketing, I mainly use Twitter and Facebook in order to advertise what I have written. A lot of my sales come from word of mouth, and that means I always have to make myself accessible. That kind of accessability is key to more widespread recognition from potential readers.

2) Author #2:  Roxanne San Jose

I contact book club, media and join any book promotions online

3) Author #3: Diane Guntrip

I began to market and brand myself as an author in my local area. On reflection, this was probably not the best way to go about it as I missed out on gaining Amazon reviews. I arranged a book launch in our local art gallery to which I invited everyone I could think of plus politicians. I was featured in the local press and on the local radio. I also contacted primary schools and was invited to present workshops on bullying based on my books. In terms of social media, I designed a website, opened Facebook and Linkedin accounts, as well as regularly featuring on author blogs and posting on Facebook book groups, etc. I am still involved in presenting workshops to both students and adults.

4) Author #4: Katy Mitchell

I use social media and go out and meet people at workshops, etc. I also recently taught the ‘Future Novelist’ course for OISE, an English as a Foreign Language summer school. Students from all over Europe came to Devon for a course on how to write creatively. We also looked at different authors, literary theory and literary devices they could use in their own writing. At the end of the course, the students produced their own piece of creative writing, which is going to be published by the school. It is very exciting and worthwhile to inspire young writers of the future!

5) Author #5: Marisa Noelle

I’ve always written science-fiction and fantasy thrillers and I think I always will. But my more unique brand is with the mental health aspects, there will always be this angle in my books and I like to explore them in a fantastical setting. Then these issues are at one remove from the reality of a reader and perhaps they can identify with the problems without worrying about them.

6) Author #6: Amy Beashel

Ha, this is a learning curve for me. The Sky Is Mine is my first published novel so even being called an author is a new and heart-thumpingly exciting development for me. It still feels kind of surreal. As for branding, I need to work on that, though I hope what comes across is my desire to empower young readers.

7) Author #7: T.K. Kiser

Readers can find my books through my website, Facebook, BN.com, Amazon, and Indie Bookstores. I am available for school author visits in-person or via Skype, and love talking with readers and book clubs. Feel free to reach out with any questions at my website tkkiser.com. Happy reading!

8) Author #8: K.B. Shinn

That’s one thing I really need to work on. I should be more active on social media and pursue being an author guest at cons. But I did enjoy having a table at artist’s alley where I could sell my book and promote it to potential readers. I had buttons and bookmarks made to hand out. My favorite part, though, was having my boyfriend cosplay as one of my characters and walk around the con space. He was the Gingerbread Man, sort of a Robin Hood character. Having the support of people I love makes me feel like a bestseller.

9) Author #9: Shirley McCann

I brand myself as a writer of YA suspense. Booksignings, school talks, social media.

10) Author #10: Claire Moore

I have a website and use social media. Mostly I just try to be myself – people see through fake branding pretty quick. Especially teenagers. They’re bright as buttons!

11) Author #11: Jeremy Smith

Social media. Basically WYSIWYG. If I knew the answer to this I’d be Mark Dawson.

12) Author #12) Jon Hartless

Very badly. I use Facebook and Twitter, try and get involved in local author events where possible, but all the time I’m conscious I’m just screaming into the void. To get any traction in publishing, you need to be a bestseller. To be a bestseller, you need marketing, but you don’t get marketing unless you’re a bestseller. You don’t get into Waterstones or WHSmith unless you are a bestseller, but you can’t become a bestseller without being on the shelves of Waterstones and WHSmith…. And so the wheel turns as we get crushed underneath. That’s a cheery way of ending the interview, isn’t it?

Stay tuned for the next post. Be sure to follow this website via email to get notified when new posts are being made.

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Best regards,


Founder of International Book Promotion


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