I always think that authors associate book signings with the amount of sales they make, but in the actual reality, it is really a drip marketing, where people get to know you and the more you show up on the media, the more they remember you and the tendency to buy your book later would be higher.
Here is a blog post from Yecheilyah where she shares her experience on book signing events.
What do you think about having a book signing event or hosting one for fellow authors?
My recent experience was the book signing event for “The Sin of a Fresh Graduate”. It was an event hosted by a residential community together with my former university faculty. We had a great experience preparing for the event and the fact that we collaborated with various community groups enabled us to leverage the marketing power of a university to reach a wider group of academian. We sold close to 200 books now within 3 weeks and we’re looking at printing the second edition.
Share your experiences with us and let us know what you think about book signing events.