I believe that the first thing you should decide on is how you would like people to perceive yourself as an author. Create a brand for yourself. Align your marketing goals with what you aim to achieve as an author. Creating your own newsletter and a blog helps in identifying your very own tribe of readers. The post below outlined some of the platforms that can help you achieve your marketing goals.

by David Gittlin Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process. The second step, creating an attention-getting book cover, offers its own unique set of challenges. However, the most intimidating and difficult undertaking, to most authors, is the third step—marketing. The word strikes terror in many […]

Can the Cold Case of Book Marketing Be Solved? — A Writer’s Path