Featured Author: Jaro Berce for IBP’s Book Trailer Release Party

International Book Promotion is launching the cinematic book trailer for Author Joseph Pierre’s book, “Life Experience of A Black Man by Joseph Pierre” on Facebook and Google +

We will host a series of fun-filled activities and guest authors will also be participating in this event. Invite your friends who to this event and stand a chance to win exciting prices!

The next author we’d like to feature is Jaro Berce.

Jaro Berce is an expert in the fields of natural and social sciences, management and entrepreneurship. He advises at the private and public sectors. Due to the visionary leadership and communication skills can create and direct a team of highly experienced individuals in the harmony of excellence. He is characterized by a number of achievements in the field of strategic solutions in terms of cost-effectiveness, including in international companies.

Jaro Berce is a lecturer at the Faculty of Social Sciences at the University of Ljubljana and was a member of the Supervisory Board of Telekom Slovenia d.d. Participated and set up of various companies, being a visited professor at Xi’an Technological University in China … and thus always complement research and practice.

Amazon site:


Message to Joseph Pierre:

Dear Joseph Pierre, racism is in different forms and shapes. But always unacceptable. Fighting it is hard as we all are bind to our “cultural background noise” of the environment, parents, friends and more. It frames our human behavior – the one we are brought to and which normally influences, mentally and subconsciously, our values, ethics and morals. A cultural background noise may be blocking your vision on others’ cultural issues. In multicultural environment it is not enough “to listen” but it is vital “to hear”.

Therefore, to fight racism one has to get out of his cultural background noise. How to surpass this? Learning, traveling, meeting different people or cultures with open mind gives you a basis to start changing yourself.

Joseph, I sincerely wish you on your path to consider openness and differences as key elements to fight racism.

Please join us in this event to win great books and to get to know great authors! 🙂


MARSocial Special Interview: Question & Answers #9

Hello everyone! So, finally we received all answers from our participants from MARSocial author network. Are you excited to read the answers yet? Question #9 is “Who could/would help a writer to sell books?” by Jaro Berce.

Let’s check out the answers from all 11 author participants !

1) Coleman Weeks

Readers and other authors, for some the biggest challenge is themselves

2) Viv Drewa

Social media if you’re an Indie. Otherwise agents or publishers.

3) K. J. Rollinson

See the answers to question one. Of course, you can pay for advertising, and you can also pay reviewers and others, e.g. Twitter accounts to advertise your books for you.

4) Sam Reese

I’m not sure I understand this question exactly, but I think family, friends, and a publisher if you have one would do all of this. As for who could, I’d say anyone could. Like all things, selling books is about building relationships and a fan base.

5) Neil McGowan

Anyone with an interest in books! If you’ve read something that moves you, tell others; leave a review. Promo sites are okay but unless you pay for it, you don’t get massive exposure and even if you do, there is no guarantee that you will recoup your outlay. Also, the authors themselves can drive interest in their work by interacting with people via social media, being visible at local festivals and events, giving interviews etc.

6) Marion Lovato

Family and friend, if they’re supportive, could really help sell your books just by word of mouth.

7) Jaro Berce

My, my … the toughest question to which I do not have an answer. If I had, I’d be selling my books in tons.

8) Marie Lavender

Tough question.  I think writers automatically assume that being an author is easy.  When they first approach the idea of publishing, they think, “I will write books and someone else, the publisher most likely, will sell them.  Easy!”  No, it’s really not.  And it doesn’t work that way anymore.  The industry has changed.  The term of “author” is changing.  Now an author has to be part writer, part marketing genius.  Publishers now are looking for writers who can not only write, but market themselves, basically “sell” their own books.  New authors tend to get jaded by this fact.  And, I agree, it is exhausting.  So, if you’re lucky, you get with a large publisher that has a whole marketing team to help you.  But, in most cases, you don’t have that.  And, even if your publisher has some marketing tools in place, they won’t cover everything.  You have to learn to be more than just a writer.  You have to be an author.  You have to sell your product.  You.  And your books, of course.  

Who else helps a writer sell books?  Fellow authors usually help by endorsing books or talking about them in social media.  Word of mouth is the best tool, though, and the best source is from readers.  So, how do we go about getting that?  That goes back on the reader in some ways.  All I can suggest is this.  If you are an avid reader of a certain genre, do your favorite authors (even if they are indie authors) a favor by doing these two things:  1) Leave a review.  You have no idea how much that helps an author, especially a fledgling one, sell books.  Be honest about what you liked or didn’t like, but be fair.  What one person doesn’t like may actually be someone else’s cup of tea.  2)  Tell your friends and family about this author and the books you loved, and why.  Chances are someone will get curious and look them up.  Word of mouth is everything in this business.

9) LaRae Parry

Good question, Jaro. The best way to sell a book, hands down, is word of mouth. Readers who like your books will help sell them.

10) Theresa Moretimer

The media can help you sell books if you have a great press release. In my case, the persons involved in the prevention of domestic violence can help me due to the fact that write about it and I speak pubicly on the warning signs and what I personally went through.

11) Annie Edmonds

Well Jaro, I think anyone can help a writer sell their books. Readers do it all the time without knowing. One great review can sell books. Or telling a friend about a good book is helping the author sell books. 
Those two things are what I think every writer dreams about. Word of mouth and good reviews. And by the way as long as the reviewer is not attacking the writer their review can help that author sell books. 

The next question is “Who could/would help a writer to sell books?” by Jaro. Stay tuned with us for the next post !

MARSocial Special Interview: Author #7 Jaro Berce

In the course of his life Jaro Berce has lived, been educated and worked in many different places of culture – Europe, Africa, USA and China. He was entrepreneur, project manager, member of BoD and performed many more other long and short term tasks. Half of his life he dedicated to martial arts. All this diverse knowledge and passions he merged into a different approach to a leadership. By teaching and coaching he widely spreads his ideas.

Leadership by Virtue by Jaro Berce – A review


Leadership by Virtue is a book you must read if you are someone looking to upgrade your leadership and business skills. Put yourself as a merger between two companies that have different approaches and expertise. How will you make a mutual understanding between these two companies so that the joint-venture you are aiming for could happen?

This leadership skills explained by Jaro in his book is not just for those who are in business but also for people of all ages. Leadership is a skill that has to be nourished every now and then. These skills shouldn’t just be seen from Western culture’s perspective but also from the East.

As a Tai Chi master and an educator, Ben, the hero in this story takes the challenge as a merger in a very unique approach after consulting with his Tai Chi master.

The story takes you close to understand Ben’s everyday life. Everything is very personal; from the part where he gets caught in the heavy traffic, giving way to people and getting a honk from the cars at the back, right to the scenarios on his office, martial arts class and his home where he deals with his wife and son.

Some minor punctuation errors were found in the book and the use of Chinese terms can be very educating but could slow down the process of understanding the book. Nevertheless, the whole concept of how martial arts and the Far East mentality can help you in the corporate world is very intriguing.

If you keep your mind open to new ideas, this can be a good read for you!

Link to watch book trailer : http://www.youtube.com/attribution_link?u=/watch?v%3Dhxcl1Tz4gJA%26feature%3Dshare&a=JTcyDiSJqRz30kXOMThGzQ

IBP’s Trailer: Leadership By Virtue by Author Jaro Berce

IBP’s official book trailer for author Jaro Berce’s book Leadership by Virtue.


The story is showing from a first-person perspective the internal growing up of a leadership process based on non-Western approach. The main character, brought up in Europe and therefore used to Western “cultural background noise’ although practicing Chinese martial arts, has to learn and understand the differences brought by Far East principles if he wants to grasp leadership from a different angle. On the whole, a Western leadership is thought and understood as an external process of a person that influences others. Most of leadership and management books that deal with leadership and managers describe what and how to do it to be more efficient and successful. They describe tools to use to do it. This is called an external process. Outward, because others see leaders as how they behave or how they use those tools in a leadership style and/or process. But we all live our lives and perceive surrounding environment only from our internal eyes. Therefore, the focal questions raised in a book are the following: Do all leaders have the same fears, problems, and difficulties or happiness, pleasure, and delight in being what they are? What are their feelings when leading people, making decisions, or taking responsibility? How do they sense and perceive their subordinates? In a book, those are called internal issues and are dealt with and described through a different approach-an approach that is based on the Far East mentality and shown through Chinese martial arts and Chinese philosophy. The book has eighteen (18) chapters.

AMAZON: http://www.amazon.com/LEADERSHIP-VIRT…

B&N: http://www.barnesandnoble.com/w/leade…

BLOG: http://leadershipbyvirtue.blogspot.com/

FB: https://www.facebook.com/LeadershipBy…

TWITTER: https://twitter.com/JBerce

LinkedIn: https://www.linkedin.com/in/jberce

GOOGLE+: https://plus.google.com/u/0/b/1104373…

PINTEREST: http://www.pinterest.com/jaberce/

How To Mute The Western “Cultural Background Noise” With Far East Mentality?

Leadership By Virtue

International book Promotion is honoured to work with Jaro Berce in promoting his book “Leadership By Virtue”. If you have watched movies like Karate Kid, you will know what Chinese martial arts would look like and what it takes to be a martial artist. We know martial art is a form of self-protection but what if we say it is also connected with corporate skills? 

If you think the vast differences in the two cultures; the West and the East would clash badly and is not acceptable to adapt cross-cultural mentality at work place, Jaro has something to share with you.

He has done it successfully and in this book, he provides deep insights to leadership skills according to Far East philosophy. 

We are organising Book Trailer Release event on 5th of January for this book and Jaro is giving free copies of his book (eBook) during this event in exchange for a review. Please contact us if you are interested. 

Event details:

1) https://www.facebook.com/events/193871997482995

Google +
2) https://plus.google.com/u/0/b/101473417525569897883/events/cvkoms9dhhuucp6gsos7nkfdg5g


Jaro BERCE, Ph.D. co-founded, managed, and served on the board of directors and was involved in management consultancy for a strategic redirection and restructuring projects.

An interview with Jaro Berce

Where are you from?

I live in a town situated northern to Rome and western to Wien. Its name is Ljubljana.

 Describe yourself in five words

 Innovative, self-motivated, persuasive, visionary, out-of-the-box thinker

 What scares you the most?

The amount of ignorance in the world

 What makes you happiest? 

Life, nature and my family

What else do you do, other than write?

I teach and practice martial arts

 What other jobs have you had in your life?

As a student I drove a taxi, later on I have been entrepreneur, a researcher, a supervisory board chairman, a management consultant, I lead teams and projects, and more.

Why do you write?

Simply, to share! Knowledge is one of the rarest goods which, when shared, you don’t have less of it.

What do you write about? 

About different approaches to common practices, the ones that actually work.

What writing are you most proud of?

Everything I’ve written so far …

Do you have a specific writing style?

Yes, I believe so, as my words were recognized under the article signed by a friend reporter. In my book I’ve complemented it with a mixture of western and eastern (Chinese) writing styles

What would you say is your interesting writing quirk?

The target is not at the end of the way—the target is the Way itself!

How long does it take to write a book? (if you’ve written one -published or non)

Mine took quite a while when I was still framing it, but when started the words flew.

What is hardest – getting published, writing or marketing?


Do you have suggestions on how to become a better writer?

Try and make mistakes … but never cease trying.

Tell us about your new book? Why did you write it?

Years ago I was asked by a friend of mine: “Could you please enlighten me in understanding how to lead a multi-cultural team.  At the time I had no idea to offer. It initiated a long period of researches at the end of which I published the book “Leadership by Virtue”.

What do you think makes a good story?

The blurred mix of reality and an achievable fiction.

What does your family think of your writing? 

They are my toughest audience, but they support me.

Do you have anything specific you’d like to tell the readers?

Try to read my book with a calm mind and an open heart

Is there anyone you’d like to acknowledge and thank for their support?

Definitively it is my wife Aleksandra. She is often my sparring partner when challenging my ideas, polishing my thoughts into understandable phrases.

We would like to extend our heartiest gratitude to author Jaro Berce for his willingness to be interviewed by our team. 

 Links to author’s page and book:  

AMAZON: http://www.amazon.com/LEADERSHIP-VIRTUE-philosophy-leadership-background/dp/1466965088/ref=tmm_hrd_title_0?ie=UTF8&qid=1360561871&sr=1-1

B&N: http://www.barnesandnoble.com/w/leadership-by-virtue-jaro-berce/1115186018?ean=9781466965096&isbn=9781466965096&itm=1&usri=9781466965096

BLOG: http://leadershipbyvirtue.blogspot.com/

FB: https://www.facebook.com/LeadershipByVirtue

TWITTER: https://twitter.com/JBerce

LinkedIn: https://www.linkedin.com/in/jberce

GOOGLE+: https://plus.google.com/u/0/b/110437397254042832690/110437397254042832690/posts

PINTEREST: http://www.pinterest.com/jaberce/